The heart behind JLB

Emily is the heart behind Jagged Little Bag. With over a decade of experience working in global development, she’s seen firsthand how powerful women can be when they’re supported to take control of their own futures. Through development work across 12 countries and her deep belief in gender equality, Emily founded JLB to create real opportunities for women living in poverty, blending bold design with social impact. Every bag is a tribute to resilience, creativity, and the beauty found in life’s rough edges.